Video View Facebook Ads IMW #13
Video is King, when it comes to social media advertising. Continuing with Consideration campaigns we will discuss the need for Sharing video. Whether you share live (most engageing and authentic) or use professional video production you can create awareness, education and powerful consideration for your company. Building your online prescence even more! Enjoy the content belwo and learn how to create your own campaings!
Video typically creates more engagement, leads to more views and more purchases. It is also more authentic. Authenticity creates great engagement!
Video provides more education for the potential client
Facebook also gives you ideas as to what kind of video they like to see. More reach comes from live content not professional content.
How to optimise your ads: Choose an audience. create an audience, use an existing audience or use a look a like audience
Choose the location of your ad. Facebook can recomend a location- with the algorithim changing facebook is learning the best spots. or choose yoru own place and type.
Advertising in the social media workd is a testing game. Create a split test or different kinds of ad campaigns to see what will work best for you. Advertising on social medi is becoming more expensive.
Build depth into what theconversation can learn about who we are through a video, promote videos of behind the scenes. product launchers or awareness as to who you are. Leverage infomation on customers or viewers that you can then use to engage potential customers.
Set up a video view campaign- 10-15 second video- give us some feedback for next week. Use the audience insights to learn more about your audience and what they want ot see form you.
Next week Lead ads
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