Consideration Campaigns IMW#12
Consideration campaigns are the long game of advertising. A consideration campaign is learning what your consumer wants, need and is willing to spend their money on. They take time to develop and convert your consumer through education. Have patience for an amazing ROI.
Consideration Campaigns in Facebook Business Manager
- Traffic- Sending people where you want them to go on or off Facebook. Could be a blog, website, store front, app or messenger service.
*What to do
*When to do it
* What content to use: Education Blog post- post with information to educate your consumer on your product or service. Through thte blog post create a Call to Action that will take them down the funnel to conversion.
Providing them with Education you are giving them content (value) to give you Brand Awareness and help them recognize that they can make a better decision. Giving Value= Trust for your company
3. Engagement: get more post engagements, page likes or event resposes
Good to use whenyou are trying to get social proof. Our society can be shallow. People like to see lots of smiley faces, thumbs up and comments on posts before they jump into it too.
Set up a traffic or Engagement campaign- Use a blog post or link that will educate at your ad.
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