Campaign Objectives IM Webinar #10
Facebook Ad Manager had 3 different Campaign objectives: Awareness, Consideration, and Conversion. Each campaign has specific objectives that can be broken down for certain audiences, placements, and content strategies.
Awareness is categorized into two objectives: Brand Awareness and Reach. Brand Awareness is used to increase general awareness for your brand by reaching the right audience. Reach is basically to get in front of the maximum number of people possible.
Consideration has 6 different objectives, I will explain each of them. First is Traffic, which allows ads to drive traffic to your website, app, or into a messenger funnel. Next is Engagement, which gets people to like, comment, share, or engage on your posts, photos and videos. Third we have App Installs, which invites people to install your app from the ad. Next we have Video Views, which gets more of your audience to view your videos. Fifth we have Lead Generation, which increases sales leads for your business. Lastly, is Messenger. This gets people to send you private messages into your Facebook Messenger.
Conversion can be broken down into three categories: Conversions, Catalog Sales, and Store Visits. Conversions drive your audience to take valuable actions, such as purchasing or subscribing. Catalog Sales allow your audience to view and purchase your products from the ad. And lastly, Store Visits allow your ads to invite people right to your store.
We invite you to take action today by testing out these different Objectives. It may seem intimidating at first because of the complexity, but the results are astounding. Marketing has been taken to the next level through Social Media Advertising. Be a part of the modern marketing today.
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