April 17, 2019 - by Chelsey Eddins Blog Post, Branding, Business, Marketing
What is Brand Awareness?
Brand Awareness is your audience’s realization of your brand, services, products, values, and story.
Brand recognition or awareness comes before action. Customers will know of a business, find attributes of it they are drawn to or that align with their own values and needs before they pursue a transaction.
Does your business need more exposure?
Whether your business is new, or just looking to expand your audience, Awareness Campaigns can help by targeting your ideal customer and placing ads in front of the right people to increase brand recognition.
Social media helps to expedite this process. Awareness ads have a variety of placements for those ads so they are not appearing on the same platform repetitively.
Brand recognition takes time. It requires several interactions for a new potential customer to be introduced to your brand, understand who you are and what you do, then to become familiar with your story and reputation.
Brand Awareness: Everything your audience needs to know about your business.
How do you know if Awareness Ads are working?
Metrics that we track for Awareness Campaigns include Impressions, Reach, and Frequency. Social Media ads not only provide insights into your business’s success online, but also they provide detailed metrics and insights into the behavior or your audience and customers.
Impressions show us how many times your ads have been seen.
Reach shows us how many people have seen your ads.
Frequency divides the impressions by the reach to tell us how many times the average person within the targeted audience
“If people believe they share values with a company, they will stay loyal to the brand.”Howard Schultz
Being able to track behavior and understand how it impacts your business is just the beginning of building Brand Awareness. It is much more than communicating your business’ logo, service or product. It’s about the public being able to see one of those things and being able to recognize your business’ story, your reputation, your guarantee, your values. If your customers were to create the ads on your behalf, what would the ads say? Would they be informative about prices and products, would they share their experience and results they received, or would they tell your story and expound on your values?
To build brand recognition, your business must first have branding and content in place. Through Awareness campaigns the message and brand are communicated to the right audience at a rate that increases exposure and builds conscious recognition.
Written by Chelsey Eddins