Tips and Tricks
Strategic Social Partners
July 25 2017
Last week we talked about the Facebook Pixel. This tool allows you to do some amazing things with your website and Facebook analytics and advertising metrics.
The topics covered in this webinar include what a Facebook Pixel is, where to find it, how it works and how it benefits your website.
In brief, the Facebook Pixel is a tracking tool that you can connect to your website pages. It is relatively simple to install. Unlike a Chrome extension or a downloadable app, the Pixel is a HTML code that you copy and paste into the back end of your website. We provide step by step instructions so you can do this yourself. HTML Code may sound intimidating. However, it is only a matter of opening up a certain tab we will show you then copying and pasting.
You can create custom filters for your Pixel so you can track the traffic of your website. Google Analytics has similar filters that you can create, however Google does not have the same access to correlate your Facebook activity with you webpage activity.
A Facebook Pixel combined with your current Facebook metrics creates one data beast that will help you grow tremendously.
Watch and learn.
Join us every Tuesday at 10:00 am to learn the latest Tips and Tricks in social media advertising.
Register by clicking on this link Tips and Tricks Registration